Local SEO Best Practices
21 Rules of The Local SEO Road
There are some very basic SEO rules you want to follow that will help you accelerate your web presence. If you want to get found on Google, use their stuff and play by their rules. There are 3 categories of SEO that you need to focus on to nail your SEO
- Google Properties
- Elements for Search Optimization
- Conversion Elements
Leverage Your Google Properties:
- Google My Business: This is a free tool for businesses to manage their online presence across Google within search and Maps. By verifying your Google My Business, you can align all elements of your Google DNA across multiple platforms. Verified businesses appear inclusively in search with maps, contact information, media, and reviews.
- Google+: This is a social network from Google that allows another convenient sharing option between Google properties. Sharing your content on Google+ boosts your favorability with Google and in search rankings.
- YouTube: Use Google’s property for media on YouTube. Utilizing another place to be found with matching content and identifying info on their platform increases your rank.
- Google Search Console: Google Search Console is a tool that will help you manage how and when you can send out the bots. Your sitemap on Google Search Console hands the driving instructions to Google. Upload new pages, blog content, or update your contact info? The Search Console tells Google there’s a new place and fresh info to be searched.
- Google Analytics: This is a program that tracks and reports website traffic.
- Google Maps: This is a mapping service that allows for satellite imagery, street maps, real-time traffic information, and route planning. Google maps offers directions to verified businesses.
- Testimonials & Reviews: Reviews boost your credibility to searchers and validate your connection to customers. By showing your reviews you connect potential customers to the experience before they purchase, making this a powerful and essential part of maximizing your web presence.
Website Structure For Local Search Success
- DNA: Your Name, Address, Phone Number is on every page and matches your Google My Business profile.
- Organized Menu: Front and center, this presents the map to your viewers on what information you have and where to get there.
- Core Content: This is the body content of your pages that triggers Google results and provides your searchers the information they need to know about you and what you offer.
- Avoid Plugins: Your website’s server shouldn’t require plugins anymore – this is a sign of being “behind the times” and is also a red flag to consumers. Regardless of if it’s actually harmful, your potential customer will bounce before they spend time downloading something they believe may be spam.
- A site for every city: Make sure you have a site or a connection for every zip code you want to be found in. For every place you offer service, you need a page optimized for those searchers.
- Blog: Your blog is your source for getting fresh, relevant content into your foundation quickly. Your blog posts individually should be keyword optimized, capitalize internal SEO with meta description, tags, and categories, be formatted for easy viewing, and should be 500-750 words. Each new blog post should be indexed by Google so it can be found as soon as it is published.
- Contact Page: Your contact page needs to have everything on it to reach or find you, down to a Google map with longitude and latitude coordinates.
- Phone number(s)
- Submission form for service or product
- Address with Google Map Imbedded
- Card icons for payment methods you accept
- License numbers
- Fax Numbers
- Areas you service
- Links to your social media
- Launch buttons to forward, share, or print your page
Convert Traffic To Customers With The Right Lead Conversion Elements
- Phone Number: Get the basics front and center, and create simple navigation to the rest. Your phone number should be present, and responsive for those on phone-connected devices so you minimize the steps needed to get customers on the line with you.
- Contact Form: Give your customers a place to go to fill out a form, submit a request, or purchase right away. Don’t wait until the very bottom of your page to put your “Call us Now!” button.
- Easy Headlines: Your site dashboard needs to be front and center near the top of your page, like a roadmap. It must be clear and quick to digest with obvious headlines and subject leaders that are fast to read – give the obvious places to go, and a way to get there with no scrolling.
- Trust Elements: Awards, Badges, logos and icons from licensed networks and credible organizations should be on your site as a complement to all your other easy-digest content. This boosts your reputation and credibility and gives consumers a way to verify you in other places.
- Look and Feel: Have an updated, modern appeal on your site with styled text and typography that is universal throughout (and ideally, all marketing materials). Paired with a recognizable logo, show that you’ve got it all together.
- Direct Offer: This is your coupons and benefits that attract viewers to select you for their service or product needs directly from the site.
- Media: Interactive media increases your credibility. Elements like live-chat increase the value to the consumer, who value instant gratification for information or service.