Google released AMP as a means for changing the way page results show up on mobile devices. With this new coding system, Google is reacting to population demand; faster page results. How does AMP stack up and how has it affected SEO efforts, especially when it comes to mobile devices?
AMP stands for accelerated mobile pages. It is an open-ended, Google-backed project allowing all web publishers to create pages that load faster and quicker on all mobile devices. Now, webpages that include rich content such as graphics or videos, will still load instantaneously on all types of devices such as smartphones and tablets. AMP delivers the best experience through mobile pages no matter the device being used for all possible users. It was officially integrated into Google’s mobile search results on February 23, 2016.
The thing about Google AMP is that it is not a search ranking factor, so utilizing AMP’s services won’t create a boost in your page’s search ranking. Simply put, it makes an article or web result show up faster. However, if someone decides to use an article powered by AMP, and it ends up getting more clicks due to showing up faster, then Google will begin to place the page higher in search results. Ultimately, the page will show up right there for the consumer to see, increasing its chances of getting clicked.
More publishers have been using AMP to gain an edge. With AMP, articles will be the first to show up in mobile search results, and because of the ongoing usage of mobile devices, AMP will continue to gain momentum. It’s a cutthroat market out there and publishers want their posts to be seen first, so similarly to the way SEO works, taking advantage of this opportunity to gain even more trust with Google is just one of the few ways to make an impact. Google AMP deserves serious recognition, especially if you’re serious about your company and the pages you post.