Get Found. Capture More Customers. Grow Sales.

CALL: 888-568-4565

Get AMPed for Google Optimization

As we know it, Google is probably developing the next best thing and we’re all sitting around wondering what it could be. The number of updates Google produces on a monthly basis is incredible, and we’re just trying to figure out how to keep up. Last year, Google developed AMP or accelerated mobile pages. AMP is an open-ended, Google-backed project released in February of last year. So, what’s the big deal and why should we all get excited about it? Because it’s sick, that’s why.

amp example of girl talking about police dogs

What is AMP All About?

Put it this way. All web publishers will now have the ability to create pages that load faster on all mobile devices. A lot of the time, when people try reading something on the web through their phone or tablet, it tends to be slow and somewhat difficult to read. It doesn’t have to be that way anymore though since AMP allows publishers to create mobile optimized content that looks clean and loads instantaneously. If you have your own website, why wouldn’t you get pumped up for that? Faster loading times on mobile devices and it looks good? That’s a big deal.

What AMP Can Do For You

Today, it seems like everyone’s face is glued to their phone and looking up information regularly. The whole point of having mobile optimization for your site is so that people can see your site on the go. If you start including a product that speeds up your page in search results, then your company is going to benefit greatly from it. All the time and hard work you put into building that web page will finally pay off and people will be able to view it that way no matter what they’re using. AMP delivers the best experience through mobile pages no matter which mobile device the customer is on and all that rich content you produced will display faster. It will show up in three different forms, whether it displays in a quick slideshow-like view, inside the page that can easily switch to the next relevant article, or right under the search bar as a simple link. Those graphics or videos you decided to include in your last post will actually have some purpose to it. People will see it instantly, removing that awkward so-called moment where—you just want to see something real’ quick but the damn video that’s on the page won’t load fast enough, so now you’re frustrated just staring at it and at this point you just want to throw your phone—yeah, I feel you on that one.

AMP example on google

How Does AMP Work

We can keep going on about how cool it is that AMP is speeding up all our pages, but let’s take a look at the more technical stuff, like how it works. Google AMP is powered by JavaScript and uses HTML5 with a set of requirements and restrictions that I couldn’t even tell you about, separating it from your standard mobile page. It is also customized through CSS3 and cached pages. Caching actually serves as the foundation for AMP. It keeps content up to date in the cache system. When a request in a Google search is made, the consumer receives the cached version while the document is requested again from its original server. Confused yet? How about this. The next time you search something on your phone, I guarantee you’ll notice the AMP icon. It reflects a thunderbolt on the pages and it will include an acronym that spells out AMP. These pages will show up in your mobile search results within 0.7 seconds, unless you’ve already used up all your data, in that case, it’ll probably take your phone a little more time to load. Come on now, stop using up all that data!

amp with justin bieber used as an example


If you’re a business owner and you’re now saying to yourself, “This is great, my SEO value is going to skyrocket!” I would hold on just a minute. The thing about Google AMP is that it is not technically a search ranking factor, so using its services won’t directly boost your pages’ search rankings. As mentioned before, it makes things faster. However, it still plays a major role. If someone decides to use an article powered by AMP or a customer decides to click a page powered by AMP, then the result means more clicks. And if we’re talking SEO here, you should note that more page clicks equal higher rankings. Higher rankings mean more visibility, and more visibility means more traffic, and so on. AMP will help your page show up faster than your competitors and as time goes on and more people click your page, Google will start to place your page higher in search results. Ultimately, you’re increasing page’s chances of getting clicked and at the end of the day, that’s all we’re asking for.

What Does the Future Hold for AMP?

What’s great about AMP is it’s free to use and it’s available to everyone. So, the question we’re all wondering now is what does the future hold for AMP? Well, as time goes on more and more publishers will be using AMP to gain an edge on their competitors. Their articles will all fight for a spot to show up first in mobile search results. And since society is so connected to their mobile devices, I honestly don’t see AMP losing any momentum. As we all know, it can be a cutthroat market out there, especially when it comes to certain companies who want more business or want their new article to be read first. Taking advantage of Google AMP and what it can do will greatly benefit all web page developers. Gaining trust with Google is the ultimate prize and we’re all reaching for it. So, if you want to be best friends with Google and other search engines, I recommend you get with the program and give AMP some serious recognition, otherwise, your competitor already has a leg up on you. Are you fired up now?

About the Author: Lauren Donahoo