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Discovering Link Opportunities

Get Others Routing to You

You may have well-written content, but sometimes content creation alone is not enough to make a website rank, especially in a competitive local environment. You may still fail to move the needle in terms of SEO, leaving your site unnoticed and collecting dust somewhere in Google’s back pages. That’s why you need a healthy link building strategy to help make your on-page SEO campaign efforts much more effective.

 

Link Opportunities

 

However, you need to be aware of a few things. Simply linking your content as much as possible won’t cut it. Ten years ago, the more links you had the better and easier it would be to outrank your competitors. But due to algorithm changes in Google, this is no longer the case. Today, link building is not so much about the quantity of the links you are receiving but more so about the quality. You don’t need a ton of them to accelerate your local SEO strategy. In fact, the more links you get can actually hurt you and make your content seem like spam.

Since throwing up any link on your site won’t be enough, you need to make sure the link themselves follow three core principles: authority, relevance, and trustworthiness. The quality of a link has everything to do with domain authority. The more trustworthy and influential the link, the more effective it will be.  This is a measurement we use directly from MOZ and it is called DA or domain authority.  Your local news stations and newspapers, for example, most likely have really high domain authority as their content is both relevant to current events and posted frequently.

Quality over quantity will put you in a winning position and that’s exactly what we do here at Service Inbound.

Here are 7 ways we generate links for you:

 

  1. Your account payables: We will check all of the vendors you work with to see if they have a place on their website where you can offer a review of their service to get a link back to your site.
  2. Trade sites: These sites will have a place where you can list your website. For example, if you sell A/C replacements, each of the major brands like Lennox, Trane and Carrier will give you the chance to link your site and increase its visibility.
  3. Review & social media sites: Places like BBB, Facebook, LinkedIn, etc. are great linking opportunities to build and interact with your audience.
  4. Local news outlets: Places where you routinely purchase media are perfect for generating links.  Ask them if you can contribute an article citing your website.
  5. Guest blogging: Contributing a guest blog post to a popular niche website can reach new audiences and make your contributions a positive one.
  6. Newsworthy events: Any major milestones in your business like completing your 1,000th job or marking your 50th year are worth linking. It should at least be something celebrated and communicated in your local community.
  7. Giving back: If your business invests in donations, have the place you’re donating to do a write up on your business.

In addition to generating links, we will help you succeed through our Local SEO Linking Plan. We will start with a complete inventory of links you have compared to your competitors using SEO tools and provide a detailed checkup. Then, we’ll evaluate competitor link opportunities and bring you up apples to apples so you’ll be able to keep pace with the competition. We also build links in a natural frequency – if you’ve gone out and acquired 100 links in a single week, you’ll find it’s not effective. There is a certain link trajectory Google wants, and our team will make sure it’s completely right.

Our work ensures you’ll have links promoting trust and high domain authority helping your site reach new heights. With our help, it will become a valuable source of information and make for a better experience encouraging visitors to keep coming back. Search engines will also reward your linking efforts algorithmically and make your website perform better in search results. Remember: opportunities are out there for you to improve, and we’re the team to contact when you want to find them.

Service Inbound has the tools to get you the links that will empower your presence and strengthen your business. Get in touch with us today!