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Content Development

Hyper-local Content Creation

The content of your website is what matters most when turning searchers into sales. Your website needs to speak to your audience with high quality information, inorder to build credibility and get you found on Google.

Your Service Inbound team will devise and execute a plan to deliver fresh, relevant content that:

  • Builds your trust authority and gets you found with Google
  • Is informative and persuasive
  • Converts web visitors to customers

Our dedicated in-house writing team interviews you and your team in order to produce personal content tailored to your unique needs. We communicate directly, and offer timely and customized options for website construction, rebranding, or blogs. Service Inbound can do everything from producing to publishing on behalf of our clients.

Publish hyper-local content

Content Distribution

You have high-quality content written by the finest writers around—what do you do with it? Just posting it on your site isn’t the answer. Due to reader-focused algorithm changes in Google, quality content is the number-one priority. Distributing content on social media platforms like Facebook and Twitter will provide an even better way to reach the people who actually care about your business. There are over 1.39 billion users on Facebook alone, and they’re all ready to consume quality content, so it’s time to take advantage of it.

 

Social Media Distribution Options

 

While distributing content on social media should be a key factor in your campaign, the game isn’t as easy as posting content on your Facebook page and getting all the likes. The days of organic reach are long behind us. Since Facebook now acts more as a paid media channel, you may now only reach up to 10% to 20% of your audience. This is even worse for Facebook pages with thousands of likes, which may only reach up to 5% of their audience with every post. That’s why your social media activity needs to be frequent. Your audience won’t be engaged with your content if there isn’t any consistency in its distribution. In fact, refusing to distribute it at all on social media may leave you unable to assess their interests.

Fortunately, once you work with Service Inbound, we’ll get your content out there so you’ll be able to boost visibility and connect with your audience in an entirely new way. Our team uses a tools and technology which will sync blog posts on your website with Facebook, Google Plus, Twitter along with many more social media sites.

Once the blog post has been published on your site, fully optimized and linked up, it will immediately be posted on your social media accounts, expanding its viewership within minutes.

Content Distribution

 

With the Service Inbound content program, you’ll boost engagement to get more people involved with your business. Since your blog posts will be posted on social media right after they are made live, you will also be able to drive more traffic to your website and increase its viewership. But best of all, distributing content on social media is just a good way to connect with your customers.

In a similar vein to responding customer reviews, consider distributing content as a way to begin a conversation that will ultimately change your business for the better. Listening to the wants and needs of your audience is essential to your business, and will make them feel as though their voice is heard.

Let us show you what’s possible for your content creation and distribution!