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Service CMO

Chief Marketing Official

Do you have a team behind you that is rooting for your success as much as you are?

  • Our marketing service plan is a full-service monthly marketing management and business development programs for service contractors.
  • You will work with an experienced home services marketing and business development team that will help you quickly and effectively transition your marketing efforts to measurable, turnkey profit center.
  • With a focus on increasing service, replacement and recurring revenue streams we will implement permanent marketing, business development, and sales systems that fuel growth.
  • This is a hands-on solution that bundles all of the technology, tools, and tactics Service Inbound has to offer.
  • Clients enjoy exclusivity in local markets, on-demand service and support, along with month to month measurable results and a strong return on investment.

 

The Benefits

  • Increased website visibility and local market penetration
  • Demand creation
  • Strengthen existing customer relationships with retention systems
  • Permanent and consistent lead generation
  • Accelerate long sales cycle and open estimates
  • Reputation protection
  • Digital marketing training and communications
  • Recurring revenue maintenance plan development
  • Marketing performance tracking
  • Systems and technology
  • Strategy under one roof
  • Exclusivity in your local coverage area

Review of the Monthly Deliverables

Pay-Per-Click Paid Search Management

  • Our pay-per-click (PPC) paid search management program produces paid search ad campaigns that are highly efficient. We dig deep during our initial setup and create individual campaigns for each of the cities and towns you service.

Content Development

  • It’s more than just random blogging or storytelling – we build high quality and strategic content campaigns that will entertain, engage and convert website visitors, into customers.

Customer Database Management

  • You have already made investments in hiring great talent and have an impeccable reputation in your local market. Your average customer will spend on average $30-50k in plumbing, heating and cooling systems in their lifetime. That’s why it is important to build and maintain deep relationships with them. Service Inbound places a fence around your customers they will never forget about you again.

 

Website Design & Management

  • Service Lightning, our newest and most robust website platform includes all of the tools and technology a service company needs to build and maintain a powerful web presence without IT involvement.

Offline Marketing Performance Tracking

  • We efficiently increase and track both your online and offline advertising lead conversion performance. We keep your website fresh and relevant each month by delivering custom designed landing pages developed with strategic sales copy, graphics and tracking numbers designed to drive prospects and customers down the path to take action and call you for service.

Local Search Engine Optimization

  • We develop local landing pages and publish them on your website so you get found for local search terms. Each city and town in your local market area receive a unique web page for the services you offer.

Call Tracking Platform

  • We give you the visibility into which marketing channels are producing results. We can order both toll free and local exchange numbers and put them on your website.

To learn how we can help you build turnkey, systematic and profitable digital marketing systems – call us at (888) 568-4565!