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January 11, 2016

How to Rapidly Reduce Your Cost Per Click & Improve Your Lead Quality With Proper Keyword Maintenance

BY Steve Teneriello

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  Today I’m going to talk to you about how you can cut your cost per click in half and drastically improve your lead quality.  Just recently I was asked a question in my latest PPCEdge webinar from a home service business owner who spends roughly

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BY Steve Teneriello

How to Rapidly Reduce Your Cost Per Click & Improve Your Lead Quality With Proper Keyword Maintenance

  Today I’m going to talk to you about how you can cut your cost per click in half and drastically improve your lead quality.  Just recently I was asked a question in my latest PPCEdge webinar from a home service business owner who spends roughly..

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BY Steve Teneriello

3 Ways You Can Cut Your Google Spending By 30% and Get The Same Result

You may have heard the old saying perfect is the enemy of good.  In our businesses some of us aspire for greatness where others are okay with good enough and others just, well settle for plain old mediocrity. As it relates to your business, the diff..

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BY Steve Teneriello

7 Ways to Optimize your Google My Business Profile

  If you want to improve your odds of getting listed in the Google 3-pack maps section than following these 7 simple tips will certainly put you on the path of getting ahead. 1. Introduction:  Often the most overlooked piece of Google My Busine..

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BY Steve Teneriello

5 Main Types of Landing Pages

Landing pages are important but they don’t need to be complicated. In fact, the best landing pages are the ones that keep it simple. Flash and pizazz may look nice on the page, but they don’t really have much impact on your conversion rate. Thoug..

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BY Steve Teneriello

The Simplest Tweak in Ad Copy Can Boost Your Google Results

Google gives you less than 130 characters to build out an ad in the search results. The headline has to be 25 characters or less, the first line 35 characters or less, the second line 35 characters or less, and the display URL is 35 characters or les..

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BY Steve Teneriello

How the Right Mix of Keywords Can Improve Your Google AdWords Advertising Performance

A keyword is a word someone might type into Google when searching for something online. For example, if want to buy a new couch for my epic new living room, I might type in “couches for sale” in Google and see what pops up. If you sell couches, t..

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BY Steve Teneriello

How to Increase Your Return on Ad Spend with Google Remarketing

Did you know you can serve specific display ads to specific audiences? As in, that guy who really needs the product that you’re offering right this very minute? It’s true. For example, if you are an electrician who sells generators, and your pros..

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BY Steve Teneriello

How To Generate Leads With High Performing Landing Pages

A landing page is much more than a bit of content designed to entice potential buyers. A landing page is an opportunity, and every landing page offers a different opportunity, both for you and for your website visitors. This means that each landing p..

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BY Steve Teneriello

Why Speed Counts

Nobody likes to wait—not you, not your kid, not your future clients. So when your page takes 4 seconds, 10 seconds, 20 seconds to load, most of the people that wanted to see your content, don’t. Not anymore. The first 10 seconds a visitor is on y..

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BY Steve Teneriello

Service Inbound Named Google Partner All-Star

Service Inbound, a leader in advertising for home service brands located in the Boston, MA area is proud to announce that they have been named a Google Partner All-Star.  More than 14,000 Google partners have competed for an exclusive seat at the Al..

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BY Steve Teneriello

The 5 Essential Features of a Great Landing Page

A landing page is the backbone of your PPC campaign and, if done right, can consistently convert quality leads at a higher rate. This means you’ll get more for your AdWords dollar, and it’s all thanks to an inviting, engaging landing page. Howeve..

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BY Steve Teneriello

Local Lead Generation Program: Lead Machines

If you want to generate qualified local leads consistently, get a predictable return on your hard-earned advertising budget, and work with an experienced team of business growth specialists who have your back, then watching this short video will be t..

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BY Steve Teneriello

Don’t Make These 5 Common Landing Page Mistakes!

There’s no doubt a landing page is essential in boosting your campaign, but there are plenty of small businesses out there who aren’t building landing pages properly. And it doesn’t even have anything to do with the actual content. Yes, that’..

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BY Steve Teneriello

How to Measure Your Google AdWords ROI for Optimal Performance

Now we’re going to talk logistics. Here’s what you’ll need in order to accurately and easily stay on top of your Google AdWords spend. I’m about to give you a walk-through of the tools and technology my team uses to keep a pulse on our client..

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BY Steve Teneriello

How to Get the Most Out of Your Google AdWords Budget

When it comes to your marketing spend, every dollar counts. A fine-tuned Google AdWords campaign puts every cent towards generating new leads for your company. We have no time for sloppy mistakes that bleed budget and allow opportunities to slip thro..

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BY Steve Teneriello

How to Set Up for Mobile Advertising Success

As recent as 2005, an ad in the phone book was enough – now small businesses spend thousands on Google AdWords every month to generate business leads. If you’re one of the companies using Google AdWords to reach new customers, congrats on keeping..

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BY Steve Teneriello

How to Read & Understand Google Math

 Growing your business with pay-per-click advertising is an art and a science. You need to understand the language, but even more importantly, you need to know the numbers. Here’s a lesson on Google Math they didn’t teach you in school – I’m..

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BY Steve Teneriello

How to Win the Google AdWords Bidding Game

Welcome to Google AdWords, where the bidding is always open! First thing you’ll need to know: this is not your Grandma’s charity auction. Every day, businesses like your own compete in a real-time bidding war online for Google AdWords clicks. It..

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BY Steve Teneriello

FREE REPORT: 10 Steps to a Better-Performing Google AdWords Campaign

How to Win With Google AdWords Pay-Per-Click Advertising If you’re looking to generate high quality leads, outsmart your competition, and dominate your local market with pay-per-click, this free report is your first step to success. It’s the guid..

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BY Steve Teneriello

Big Game Trophy Hunting: Destroys Local Cosmetic Dentistry Practice

You remember that story about the dentist who went to Africa and killed Cecil the Lion?  Unless you live in the jungle, of course you have.  It’s because the story was played out by the media for weeks.  CNN portrayed the lion as Mustafa from th..

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BY Steve Teneriello

Drain Clearing vs. Drain Cleaning:  Opening Up Marketing Risk

A true loss leader is designed to either generate a new long term customer or is designed to capture something small for the hopes of something big.  For example a 50G natural gas water heater replaced  priced on par with your local Home Depot for ..

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BY Steve Teneriello

Rethinking The Dispatch Fee

When I first started working for Plumbing, HVAC and Electrical contractors, flat rate pricing was not a mainstream thing and the dispatch fee has always been a core component to flat rate pricing. Today, everybody and his brother has a flat rate book..

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BY Steve Teneriello

How to Setup a YouTube Page for your Local Business

Build Trust and Credibility With Informational Youtube Videos Not everyone on YouTube has a page dedicated to showcasing funny cat videos or basketball tricks in the backyard. In fact, many reputable businesses turn to YouTube to host videos that pro..

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BY Steve Teneriello

How to Setup a Google Plus Profile for your Local Business

Grow as an Industry Expert With the Help of Google Plus Compared to Facebook and Twitter, Google Plus doesn’t always get as much hype, but don’t underestimate this social network. Google is working hard to push its version of Facebook and Twitter..

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BY Steve Teneriello

10 Tips for Local Search Success

Don’t be Buried: Learn How to be Successful With Local Search Ideally, you want your company name to show up at the top of a webpage with search results whenever someone inputs words relevant to your industry. However, this might not be the cas..

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BY Steve Teneriello

5 Ways to Increase Organic Local Leads

Getting Found: Search Engine Best Practices If your business has not been performing well in terms of click-through rate, you may want to consider your strategy for organic search. While you might want your company to show up at the top of a Search E..

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BY Steve Teneriello

How to Setup a Facebook Business Page

Stay in Touch With Your Customers: Facebook for Your Business As the largest social network in the world, it goes without saying that businesses need to have a presence on Facebook. There are more than 1 billion active users on the site each month. E..

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BY Steve Teneriello

Social Media, Google, and Local SEO

What Roles Do Each of These Factors Play For Your Website’s Ranking? A recent video posted by Matt Cutts, head of Google’s Webspam team, has sent marketers, entrepreneurs, and SEO experts into a twitter. No, Matt didn’t make any major annou..

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BY Steve Teneriello

How Google’s Recent Mobile Changes Impact Local SEO

You’ve probably heard people in advertising talk about the importance of having a mobile-friendly website — particularly now that Google’s latest algorithm change (hailed as “Mobilegeddon” by the more melodramatic side of th..

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BY Steve Teneriello

Bounce Rates and Why They Aren’t Important

Your Conversion Rate is What Really Matters As a business owner, you want your website to work hard for you – generate leads, phone calls, and ultimately a solid revenue stream. So, receiving information on something called a “bounce rate..

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BY Steve Teneriello

Your Business Relationship with Google

Small Business Will Have Easier Time Advertising Services With Google’s Innovative Tools Once upon a time, small business owners were severely limited by what they could do to reach out to their customers. With tight (or non-existent) marketing..

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BY Steve Teneriello

How to Extend the Life of Print Marketing with Remarketing

Blend Online Advertising With Marketing to Create a Recipe for Success Ever notice that some ads seem to follow you around wherever you go on the World Wide Web? Whether you’re checking out the latest news or simply browsing through Facebook, certa..

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BY Steve Teneriello

Local Marketing with Amazon

The World’s Largest Retailer Joining Companies Like Angie’s List to Connect Businesses with Consumers Amazon is taking over the world. As you may have heard, Amazon is now competing with Apple having created their “3D ‘fire..

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BY Steve Teneriello

Discover Google AdWords Website Call Conversions

How to Maximize Your Call Value with this New Google AdWords Feature Many people believe that the primary goal of the SEO process is to generate traffic to your website, but that’s only the first step.  Ultimately, a well-optimized keyword str..

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BY Steve Teneriello

Google My Business Simplifies Local Marketing for Small Business Owners

Knock Out Your Competition With a Solid Web Presence It hasn’t always been easy for small businesses to make a name for themselves on Google where millions of companies are listed. However, the search engine giant has recognized the difficulty that..

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BY Steve Teneriello

The Evolution of Google’s Algorithm Changes

Good Content Will Always Outweigh Google’s Changes Since the earliest days of Google, back when Sergey Brin and Larry Page first crafted the algorithm in their Stanford days, the search engine has updated its algorithm in order to return more a..

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BY Steve Teneriello

10 Paid Search Developments for 2014

Considering Paid Search Advertising? Then Read On! So far in 2014, paid online product ads have seen major developments. Both Bing Ads and Google AdWords have made big changes to where and how paid ads are placed and seen, something that business own..

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BY Steve Teneriello

How You Can Fight Click Fraud

If there were ever one unfortunate, infallible truth of humanity it’s that there is always someone looking to game the system.  Whenever something is put in place to make life easier, some jerk will try to take advantage of it.  Google AdWo..

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BY Steve Teneriello

5 Elements of a Perfectly Optimized Page

How to Get the Most Out of Your Pages with SEO In recent years, search engines like Google and Yahoo! have made numerous changes to their systems about how website content is evaluated. That means that, even if the content that you have written for y..

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BY Steve Teneriello

Bing Ads Debut Dynamic Sitelinks

What are Bing Dynamic Sitelinks? Bing Ads introduced a new feature, “dynamic sitelinks,” in late September. Not unlike the feature that Google rolled out this past July, dynamic sitelinks are automatically generated and appear similar to the stan..

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BY Steve Teneriello

Google Penguin and Local Search

In April of 2012, Google unveiled a Google algorithm update called Penguin. Since the original Panda update, Google has been vocal against sites that they believe are “web spam.” To clarify, web spam includes sites that have poor content, keyword..

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BY Steve Teneriello

Google Penguin 3.0 and your Local Business

Google’s Latest Penguin Update Rolls Out Google reportedly updated its Penguin filter on Friday, October 17th, which is the first time the algorithm has been updated in well over a year. Penguin targets websites that are believed to be spammy,..

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BY Steve Teneriello

Facebook Expands Mobile Ad Network

Expansion of Facebook’s Audience Network Earlier in the year, Facebook announced an Audience Network, which is a new way for advertisers to carry out their campaigns beyond Facebook and into other mobile applications, as well. On October 9th, F..

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